Career Advice Professional Development

How To Build a Professional Website

Dora Segall
By: Dora Segall
Jul 20, 2020 • 3 min read

Guide To Building a Professional Website

Whether you are a business owner, freelance artist, or anything in between, creating an online portfolio is crucial to legitimize yourself as a professional. Keep reading to learn some ways that you can go about creating the best professional website for you.


Find a website builder

The number of online platforms designed to help you create your own website is seemingly endless. For portfolios and professional websites, we recommend using Squarespace or Wix. While Squarespace is known for its sleek designs, reviewers consider Wix to be more user-friendly. Prices are roughly the same, with both website builders offering multiple monthly plans.

Pick your domain name

It is vital to create a domain name that will make it easier for prospective employers and clients to find and remember your website. Keep things simple by avoiding numbers or a URL that is too long. For a personal website or portfolio, try a straightforward iteration of your name that has not been used already, for instance, your

Choose the right template

When building your website, it is crucial to keep your design clean, so the focus is on each page’s content. Try a template that is professional and simple with just enough design elements to add visual appeal.

Keep it simple

Adding too many tabs to your website can make it cluttered and difficult to navigate. Stick to an “About Me” page, a page that lists your past work and achievements, and another page with your contact information. If you are a teacher, add a page for your teaching philosophy. We will run through each page for your portfolio here:

About Me:

This section is your hook— it should be short while leaving an impression on the reader. Give your name, say what you do in a line or two, and include an appropriate headshot of yourself.


Past work and achievements:

This section lists the accomplishments that define your career so far. If you are creative, such as a writer or artist, you should use this space to list and link the pieces you are most proud of. If you work in a more traditional career, name and describe the contributions toward your field, which you are most proud of. Make sure to value quality over quantity on this page— listing too many things will undermine the impression you leave on your reader.

Contact information:

This page should not only give your email and other contact information but also explain why a reader might contact you. You might consider making the reason clear in the tab name, for instance, “reach out for an interview” or “request a commission.” If you are a freelancer offering numerous services, you might want to separate the list of these services from your contact information with a fourth page.

In an age where our economy is more grounded in the digital world each day, it is not only important that you establish yourself on the web but that you do so in a way that is as polished as possible. Make sure your website shows who you are while portraying your professional abilities in the best light possible! Do you have any website building tips? Tweet us and share! For more helpful content, check out our blog.